NATURPHARMA
Go-to-market strategy
For more than a decade Naturpharma has developed a strong marketing team with wide expertise and valuable know-how. This allows us to internally develop the whole go-to-market strategy, which includes:
Market segmentation
Product formulation
SWOT analysis
Product messaging
Distribution channels
Pricing strategy
Sales and Marketing alignment
B2B and B2C coverage
If it doesn’t sell it isn’t creative!
This is our motto! Always striving for strong differentiation in the advertising field along with sales diversity but still doing our best to maintain the selling point value at its finest.
NATURPHARMA
Marketing team structure
We might be complete oddballs, but we are tightly knit by our dedication to consistently improve our results and raise Naturpharma to the next level.
Kornelia Boiadjieva
Marketing Director
Kiril Rusev
Copywriter
Veselin Kamenarov
Chief Technology Officer
Gabriela Nedelcheva
Market Research Analyst
Dimitar Dimitrov
Marketing Strategist
Desislava Ancheva
Graphic Designer Lead
Prodromos Haleplis
Graphic Designer
Veneta Vasileva
Graphic Designer
Rossen Penev
Datacenter Operations Specialist
Detailed
Data Analysis
We all know that data is a strong weapon, but it needs a sharp eye! This is why we always spend time analyzing every detail of the campaign results, mostly from TV and digitally oriented investments. This process helps us learn from yesterday’s mistakes and become even better tomorrow.
Media
Auditors included in the process
Expertise and validation are key factors in our business. We do not claim to know it all and learn from the top experts in their fields. The third-party analysis is crucial for finding hidden mistakes that could create problems down the line.
Monthly
Results tracking
Being persistent and consistent is what we do every day, but we evaluate how good we are each month. The frequent verification of being or not on the right path gives us precious advantage.
Flexibility, adaptability, fast reaction times
Our small size is our strength! It gives us the opportunity to be flexible and react rapidly in crisis situations. Making good decisions without wasting valuable time is one of our main advantages. Adapting in tough moments and changing the strategy ad-hoc launches us into leading positions.
The main goal is one – to become the absolute leader of reaching the right customers and provide them with the best possible decisions from our high-quality portfolio.